When it comes to travel, most people head straight for the famous hotspots — Paris, Bali, or New York City. But the true magic of travel often lies off the beaten path, in places few have discovered yet. These underrated destinations offer raw beauty, authentic culture, and the joy of exploration without the crowds. Here are seven hidden gems around the world that deserve a top spot on your travel bucket list.

1. Kotor, Montenegro

Nestled on the Adriatic coast, Kotor is a medieval town surrounded by mountains and blue-green waters. The UNESCO-listed old town is a maze of cobblestone streets, ancient churches, and lively cafes. Hike up the fortress walls for panoramic views that rival the Amalfi Coast—minus the tourists.

2. Luang Prabang, Laos

Often overshadowed by Thailand and Vietnam, Luang Prabang is a serene town blending French colonial charm with Buddhist spirituality. Wake up early to witness the monks’ alms-giving ceremony, visit cascading Kuang Si Falls, and enjoy a sunset cruise on the Mekong River.

3. Chefchaouen, Morocco

Known as the “Blue Pearl,” this Moroccan mountain town is painted in countless shades of blue. Wander through narrow alleyways, shop for handmade rugs, and savor traditional tagine dishes. It’s the perfect destination for photographers and dreamers alike.

4. Colmar, France

If you’ve ever wanted to step into a fairytale, Colmar is it. This charming Alsatian town is filled with colorful timber houses and flower-lined canals. Visit during spring for the wine festivals or around Christmas for its world-famous market—it’s like walking through a storybook.

5. Matera, Italy

One of the oldest continuously inhabited cities in the world, Matera is carved into limestone cliffs in southern Italy. The ancient cave dwellings, called Sassi, have been transformed into boutique hotels and cozy restaurants. Its unique landscape has even been featured in films like No Time to Die.

6. Aït Benhaddou, Morocco

This ancient ksar (fortified village) is a UNESCO World Heritage site and a visual masterpiece of earthen clay architecture. It’s a must-visit for film lovers, as it has appeared in Gladiator and Game of Thrones. Hike up to the top for a breathtaking view of the surrounding desert.

7. Hallstatt, Austria

Tucked between the Alps and a shimmering lake, Hallstatt looks like something straight out of a postcard. Explore salt mines, stroll through pastel-colored streets, and take a boat across the tranquil waters. Despite its growing fame, it remains one of Europe’s most picturesque and peaceful villages.

Why You Should Go Off the Beaten Path

Visiting underrated destinations not only rewards you with unforgettable experiences but also supports local communities often overlooked by mainstream tourism. These places allow you to immerse yourself in authentic culture, discover hidden traditions, and enjoy travel the way it’s meant to be—slow and soulful.

Ready to Discover More Hidden Gems?

If this list has inspired your wanderlust, check out more travel stories and tips on Planet Earth Holidays Blog. You’ll find guides, itineraries, and insider secrets to help you plan your next adventure.

For additional travel inspiration, explore the UNESCO World Heritage List — a treasure trove of the world’s most unique cultural and natural sites.