Kerala is rapidly establishing itself as a premier destination for wellness, weddings, and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. The recent Kerala Travel Mart 2024, inaugurated by Chief Minister Pinarayi Vijayan, showcased the state’s diverse tourism offerings to a global audience, highlighting its unique blend of business and leisure.

The event, held from September 26 to 29, marks the 12th edition of the Kerala Travel Mart and features a record-breaking attendance of 2,839 buyers from India and abroad. This impressive turnout reflects a significant increase from the previous record of 1,305 in 2018, underscoring Kerala’s growing appeal as an all-weather, multi-dimensional destination.

During the inaugural ceremony, CM Vijayan emphasized the importance of Kerala’s ayurveda sector, scenic hill stations, and picturesque backwater retreats in attracting tourists. He noted that the mart represents a synergistic collaboration among all stakeholders in the tourism sector, showcasing the collective efforts that have made Kerala a go-to destination for both leisure travelers and business events.

The Kerala Travel Mart offers a platform for industry professionals to network, explore partnerships, and discover innovative tourism products. With a focus on wellness tourism, the state’s renowned ayurvedic practices are particularly appealing to those seeking relaxation and rejuvenation.

In addition to wellness, Kerala’s infrastructure supports a wide range of MICE activities, featuring world-class conference facilities that cater to both large and small events. This versatility makes Kerala an ideal location for corporate gatherings, incentive trips, and exhibitions.

As Kerala continues to evolve as a travel hotspot, the success of the Kerala Travel Mart reaffirms its position on the global tourism map. With its stunning landscapes, rich culture, and warm hospitality, Kerala is undoubtedly poised to attract even more visitors in the years to come.

Stay tuned for more updates and insights on the exciting developments in Kerala’s tourism scene!